Digital and Print Advertising

Digital Advertising

Banner (homepage) (1 month)
Dimensions (W x H): 640 x 320 pixels
(or minimum 510 x 260 pixels and maximum expanding to 960 x 480 pixels)
Format: SWF or GIF
Colours: SWF — millions, any palette
GIF — up to 256, any palette
Animation: Frame rate — 12+ FPS
Sound — any compression, bit rate and quality *
Maximum file size: SWF — 500kb
GIF — 1MB
Approval/Publishing: Up to 2 working days
Pricing: Starting from £2200, please call Viglen Marketing on 01727 201 840
Tracking: Statistic, included on request, that analyse the views, click-throughs and visits of customers.
View example

Leaderboard (1 month)
Dimensions (W x H): 740 x 148 pixels
(or minimum 470 x 148 pixels and maximum expanding to 950 x 190 pixels)
Format: SWF or GIF
Colours: SWF — millions, any palette
GIF — up to 256, any palette
Animation: Frame rate — 12+ FPS
Sound — any compression, bit rate and quality *
Maximum file size: SWF — 300kb
GIF — 600kb
Approval/Publishing: Up to 2 working days
Pricing: Starting from £2000, please call Viglen Marketing on 01727 201 840
Tracking: Statistic, included on request, that analyse the views, click-throughs and visits of customers.
View example

Skyscraper (1 month)
Dimensions (W x H): 120 x 560 pixels
(or minimum 90 x 560 pixels)
Format: SWF or GIF
Colours: SWF — millions, any palette
GIF — up to 256, any palette
Animation: Frame rate — 12+ FPS
Sound — any compression, bit rate and quality *
Maximum file size: SWF — 300kb
GIF — 600kb
Approval/Publishing: Up to 2 working days
Pricing: Starting from £2000, please call Viglen Marketing on 01727 201 840
Tracking: Statistic, included on request, that analyse the views, click-throughs and visits of customers.
View example

Popup window (1 month)
Dimensions (W x H): 620 x 400 pixels (toolbars maybe used)
Format: HTM(L), ASP(X) and javascript (internal or external)
Colours: Hexadecimal or RGB — millions, any palette
Graphic Format:
Animation/Sound:
JPG, GIF, PNG or SWF
Frame rate — 12+ FPS
Sound — Stereo, 64kbps 22050Hz recommended*
Maximum file size: SWF — 500kb
Images — 1MB
Approval/Publishing: Up to 4 working days
Pricing: Starting from £1800, please call Viglen Marketing on 01727 201 840
Tracking: Statistic, included on request, that analyse the views, click-throughs and visits of customers.
View example

Floating overlay (1 month)
Dimensions (W x H): 1000 x 600 pixels (transparency/alpha supported)
Format: SWF, JPG, GIF or PNG
Colours: Hexadecimal or RGB — millions, any palette
Animation/Sound: Frame rate — 12+ FPS
Sound — Stereo, 64kbps 22050Hz recommended*
Maximum file size: SWF — 500kb
Images — 1MB
Approval/Publishing: Up to 4 working days
Pricing: Starting from £2200, please call Viglen Marketing on 01727 201 840
Tracking: Statistic, included on request, that analyse the views, click-throughs and visits of customers.
View example

Buttons (1 month)
Dimensions (W x H): 220 x 40 pixels
Format: SWF, JPG, GIF or PNG
Colours: Hexadecimal or RGB — millions, any palette
Animation/Sound: Frame rate — 12+ FPS
Sound — Stereo, 64kbps 22050Hz recommended*
Maximum file size: SWF — 50kb
Images — 100kb
Approval/Publishing: Up to 2 working days
Pricing: Starting from £500, please call Viglen Marketing on 01727 201 840
Tracking: Statistic, included on request, that analyse the views, click-throughs and visits of customers.
View example

 
Email Services (specific day and time)
Viglen email shots provide a unique opportunity to reach key decision makers across the public sector. You can choose when you want it to be distributed, making it ideal for communicating new or improved products and services to key decision makers giving you exclusive exposure to our database of c12,000 budget holders.
Dimensions (W x H): Any size (template uses 600 width pixels)
Format: HTML (incl. hidden plain text), RTF or plain text
Colours: Hexadecimal or RGB — millions, any palette
Animation/Sound: None
Maximum file size: No limit (images are not embedded and must be linked to a web server)
Approval/Publishing: Up to 5 working days
Pricing: Please call Viglen Marketing on 01727 201 840 for information on rates
Tracking: Statistic, included on request, that analyse the received rate of customers.
Further tracking can analyse open rate, hyperlink clicks, landing page visits and unsubscribes.
* If sound is used a ‘Mute’ button/option must clearly appear throughout the duration of the file.
 

Print Advertising

Product Catalogue
Viglen’s bi-monthly catalogue is mailed to our existing public sector customers, including education and government, and it contains up-to-date information on Viglen products and services. This is a perfect opportunity to reach an audience who purchase from Viglen on a regular basis and maximize marketing results. Our in-house production team will provide guidance on content and format restrictions as well as advise you on how to maximise impact. We will ensure that the necessary checks and procedures are in place so that your activity runs smoothly once booked.
Dimensions (W x H): An A4 double-sided loose insert or A4 portrait single inside page
210 x 297 mm (with 3 mm bleed)
Please call Viglen Marketing on 01727 201 840 for specific information on sizing
Format: TIF, JPG, PDF, EPS, PSD (and others if specified)
Colours: CMYK
Resolution: 300 dpi (or more)
Maximum file size: No limit (files can be sent via email (<10MB), multimedia formats or your ftp)
Approval/Publishing: up to 5 working days
Pricing: Starting from £5000. Please call Viglen Marketing on 01727 201 840 for information on rates
Viglen has the right to refuse any advertising that does not conform to the Viglen Terms and Conditions.
If you have any questions relating to images, wording, deadlines or Terms and Conditions please contact the Marketing Dept. on 01727 201 840 or email marketing@viglen.co.uk.